Alex Steinweiss - Album Art Pioneer (1917 - 2011)
Alex Steinweiss, who died July 17th at age 94, belongs in the Rock & Roll Hall of Fame for a non-musical invention. He is credited with inventing album cover art. In 1939 Columbia Records hired him to create advertising for their label. Upon arrival he noticed how drab the covers for most 78 RPM records were so his new job took on a different role. In an interview with Steinweiss after his retirement he said, "The way records were sold was ridiculous. The covers were brown, tan, or green paper. They were not attractive, and lacked sales appeal." Steinweiss seldom used pictures of the artists. Instead he drew covers that corellated with the music inside. The designer retired in 1973 when he decided his work was too out of date for the rock and roll generation but not before producing, what he claims, were about 2,500 album covers. Steinweiss's first creation, pictured above, was for a 1939 collection of Rodgers and Hart songs. According to Wikipedia, his or...