Monday, June 08, 2009

Save Paste?

Do you want to make a donation to a non-profit organization? If your answer is yes may I suggest that instead you send your funds to the for-profit music magazine, Paste. That's right folks, Paste Magazine wants its subscribers to donate money to alleviate their recent cash shortfall. All I have to say to that is, "Are you kidding me?"

Granted, the generous and charitable individuals making a donation will get over one hundred rare downloads in return, and anyone sending over $350 or more will get a lifetime subscription, but that doesn't take away from the fact that they're begging subscribers for cash just like your local PBS or NPR stations.

To quote word for word from the letter Paste sent to subscribers a few days ago via US Mail, "As a completely independent company, Paste has struggled for the past nine months as advertisers have decided to wait out the recession. As most of you realize, magazines are heavily subsidized by advertising. Industry experts estimate that an average subscription for a monthly publication would cost $60-$80 per year without advertising support. But last month was brutal. Cash received unexpectedly reached an all-time low, and turned a tough situation into a short-term crisis."

After saying they are in good shape for the long term the magazine writes, "We'll make it through this short-term economic crisis-but only with your help. Our fate is (and has been and always will be) in your hands" and "It doesn't take much. Every little bit helps."

They also list many artists who have donated tracks for the cause. Among them are The Indigo Girls, The Jayhawks, and Yoko Ono. The latter could probably bail them out all on her own. The rest of these artists are not well known so they are the ones who will most benefit from Paste's exposure. Why don't they donate cash instead of songs?

Paste is asking for a $25 minimum. Unfortunately, even though it was given against my will, all of my 2009 charitable funds have already gone to those other non-profiteers, GM and Chrysler. I have nothing left to give. Sorry Paste!

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